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Get more publicity for your business.

Tue, Aug 16, 2022 at 10:50PM

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When you have a small business, you want to garner as much publicity for your business as possible, to help create public awareness of your product or service. Free media publicity gets the news and other media outlets to cover your business with avenues like articles, podcasts, blogs, and websites while helping you build relationships with journalists, reports, podcasters, or bloggers.

 

Generally, publicity is a part of your business's marketing campaign, and marketing agencies like Belden Communications, LLC help manage publicity for individuals and businesses by increasing positive publicity and minimizing or responding to negative coverage. Publicity will not replace traditional advertising, but it can help in gaining more attention from potential customers.

Source:Publicity: What Is It? (thebalancesmb.com)

 

In what ways can you begin getting more publicity for your business?

 

Leverage your social media presence. 

Use the power of your social media presence on platforms like Facebook, Instagram, or Tik Tok to find Brand Ambassadors – people who believe in your product, service, or cause – to help promote your business organically. LinkedIn is a great platform that allows you to control your brand's reach but also helps find a business or two with customers that share the same values as your own. Either avenue you take, you can use these opportunities to co-brand with these Brand Ambassadors or other businesses to help grow your social media audience. 

Source:Publicity: What Is It? (thebalancesmb.com)Your Marketing Roadmap - Content, Publicity and Personal Branding | SCORE14 low-cost ways to get good publicity for your business (fastcompany.com)

 

Do not underestimate the power of Word-of-Mouth marketing. 

If you did not already know, Word-of-Mouth marketing is one of the most effective forms of marketing. When you create a great customer experience for your customers, they generally leave a positive review contributing to Word-of-Mouth marketing. Happy customers are more inclined to share their experiences and refer your business to others. On the other end of the spectrum, businesses can take the success stories of their customers' interactions and build out the story. The more traction the story gets, the more publicity your business can gain, especially if it gets the attention of a news source.

Source: Publicity: What Is It? (thebalancesmb.com)Your Marketing Roadmap - Content, Publicity and Personal Branding | SCORE14 low-cost ways to get good publicity for your business (fastcompany.com)

 

Teach your customers over selling to them. 

As entrepreneurs, you are considered thought leaders in your specific areas of expertise. When seeking more publicity for your business, you should narrow down whether you are the story or the expert. Your decision should be clear in your pitch to the news outlets, podcasters, or bloggers you want to promote your business. If you are the story, tell your tale, teaching the audience of your values and why your business is unique. If you are the expert, then be practical while sharing information that can help people, the community, or your specific market area. Videos are the most popular medium to market your business and should focus on spreading your message creatively; if your video goes viral, your business can gain plenty of exposure.

Source:Publicity: What Is It? (thebalancesmb.com);Your Marketing Roadmap - Content, Publicity and Personal Branding | SCORE;14 low-cost ways to get good publicity for your business (fastcompany.com)

 

Take advantage of all these opportunities to gain free publicity for your business and grow your brand.

 

Let Belden Communications, LLC help with your business's marketing and publicity strategy today! 

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