Give your marketing a fresh new twist in 2022.
With 2022 on the horizon, now is the time to sit down and develop a new twist for your business marketing strategy before the clock strikes midnight in 2021.
Marketing trends for 2022 will focus highly on digital and content marketing, branding, and being proactive with customer retention. Incorporating new yearly trends into your existing marketing strategy can not only help keep your business in front of your customer base but ideally expand your reach to gain new customers.
Digital marketing will become more critical in the new year, and Belden Communications, LLC, has the perfect team in place to help your business start the new year right.
Digital marketing is a broad term that incorporates most ads you see on social media and also refers to using digital storytelling as a new way of marketing and personalizing what content your business pushes out both online and offline. Be sure to include different storytelling methods into your marketing strategy to highlight aspects of your business. With cookies - or data created by a web server while users browse a website - going away in 2022, now is the time to begin checking other avenues of gathering data on your target audience. Adopt conversational marketing automation technology that manages marketing processes and multifunctional campaigns across multiple channels to help build stronger relationships with your customers and learn more about them by tracking what they see online. Once you have narrowed down what your customer base is searching for online, you can use that data to help you think creatively for a more unconventional way to market your products.
Content marketing is no longer key - Simplicity is.
Delivering high-quality and unique content is becoming more challenging with each new year, as customers are becoming more intelligent and savvier to new technology. There are different types of high-quality content with unique approaches to solving customer issues, like blogging and influencer content; which, is growing exponentially. By adding a personalized twist and experience stories, you can educate your audience over selling to them. Recommendations also help you become a more credible leader within your industry. People will only become more selective in what they see online in the coming years as their expectations increase.
Branding is still a key element to have in your marketing strategy.
Creating a stronger brand image for your business is imperative to your marketing strategy to help generate word-of-mouth recommendations. Choosing the right words, communication channels, and providing quality service will strengthen your brand awareness and trust. Customers are more willing to share good experiences, which can assist in raising organic brand awareness. Add educational content for your products and services like video tutorials, podcasts, and other web content. Having multiple content marketing options is crucial when building a better brand for your business. To be beneficial to your brand, the content you choose to deliver needs to be relevant and engaging to your customer. You do not have to post content every day either, and you should focus more on quality over quantity.
Be more proactive in your customer retention.
Customer retention is a huge factor in any business industry, and in the new year, you should become more proactive in engaging and retaining customers. Host contests and giveaways with your customers' favorite products, offer New Year's sales and launch new products catering to the needs of your audience for more engagement both online and offline. Adapting your New Year's marketing strategy to focus on impulse purchases through upselling products to your customers proves you think about their needs while offering these items at a discount shows you care. This way, when customers are ready to make a new purchase, they are more likely to return to your business.
Source: 6 Profitable New Year Marketing Ideas | yellowHEAD; 11 Creative New Year Marketing Ideas to Jump-Start Your 2022 (shanebarker.com); Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them (forbes.com)
Fundamental changes are coming to marketing in 2022. Get ahead of the competition by adopting more attentive advertising methods in the new year.
Let Belden Communications, LLC, help with your 2022 marketing strategy today!