What content should you include in your email marketing campaign?
Email campaigns are a marketing tool that shares information about a company and its products via email to customers who have opted to receive correspondence from a business.
Using high-quality email content is a popular form of marketing, being it differs from social media content. It is believed to be more personable and targeted toward your audience. The best email content to use when creating a campaign should be focused on a single-minded idea with one goal, be relevant to a business and its audience, be visually easy to read, and define what the reader needs to do next.
The first element you should be using in your email marketing campaign is a relevant and unique subject line that catches the audience’s attention. Good subject lines bring satisfying open rates to most email campaigns and should address the reader directly. Subject lines that are irrelevant to the content shared in your email will confuse your audience, which reflects negatively on your business.
Welcome Emails should be the first email received, welcoming a customer or subscriber to your email list. Welcome emails are an expectation when a customer or subscriber makes their first purchase or subscription. Your emails should help build a relationship with your audience. When you focus on building relationships and rapport with your customers, your efforts will help drive sales.
Promotional emails provide a good mixture of engaging content incorporated in an email. Businesses can place ‘Limited Time Only’ information or promotional content into these emails to drive audience engagement and make emails more focused on the product or the offer behind the email. Use the Fear of Missing Out theory – or FOMO – to drive your customers to take advantage of a promotion, event, or new product that has timed limitations. Time constraints urge the customer to make a purchase now rather than later.
Share your guides, blogs, and other content, used in your marketing strategy with your audience. Run your email marketing strategy parallel to your content marketing strategy. Email campaigns cannot be successful without high-quality content. Recycle your content created for emails for use on your website and social media, or vice versa. When you recycle your content, it helps free up time to produce newer quality content and further cultivates your brand’s trust and credibility.
Use loyalty and rewards emails to cater to your most loyal customers. Sending out loyalty and rewards emails directed towards customers who complete tasks or reach a milestone goal can strengthen the relationship between your business and customers. You can use your email campaign to promote customer appreciation sales and discounts or share promotional coupon codes. This type of content is a terrific way to show appreciation to your customers for their valued and continued support of your business.
Let Belden Communications, LLC help you create the content for your email marketing campaign today!