What types of content should you be using in your content marketing strategy?
Content marketing focuses on creating, publishing, and distributing content for a targeted audience online and includes many distinct types of content. Depending on your target audience and which social media channels you use, it might be a daunting task to produce quality content to promote your business regularly.
Belden Communications, LLC, has a team of knowledgeable and skilled content creators that dedicate their time to creating several types of engaging content that can help grow your business.
If you are asking yourself, what type of content should I create? Then you are in the right place.
Blogging is the most powerful and cost-efficient way to improve your website SEO and position yourself as an authority figure within your industry and generate organic web traffic. Blogs are a quick and efficient way to create short-form educational material putting you at the forefront of your audience and building your customer base. Being blogs are a powerful marketing tool; this also means that they are the most common. You must create content that is relevant to your product and of value to your users.
Source: Here are the Top 10 Marketing Content Types (With Examples) - Mirabel Marketing Manager (mirabelsmarketingmanager.com); Top 8 Types Of Content (How, When, & Where To Use Them) | StrategyBeam; The 12 Types of Content Marketing in a Marketer's Arsenal (hubspot.com)
Infographics and Images
Infographics and images are an easy and fun way to catch the eye of your audience and educate them on your products or services. Infographics house relevant data and statics, imagery, and context, making it easy to understand complex information. Images supply visual content that relays relevant information in a shareable format. Both infographics and images are shareable across multiple social media channels and marketing mediums. They are also a suitable place to include a call-to-action – words or phrases used to prompt an immediate response from your audience or encourage a sale.
Fifty-four percent of audiences want to see videos from brands they support, which is more than any other type of content. Video content is versatile, engaging, and easy to digest, and is also easily shareable across multiple social media channels, like Facebook, LinkedIn, Instagram, and Twitter. Content creators should be careful when creating video content. Creating videos can be costly and time-consuming, with the primary goal being to convey information while standing out in search engines like Google or Bing.
Email marketing is one of the most effective ways to reach leads and customers, and it has one of the highest turnover rates of any other form of content marketing. Email marketing is a fantastic way to supply your audience with daily or weekly newsletters that include updates to your products and services, events, and other types of content that are relevant to your business. Marketing emails can feature links to your blog posts, social media channels, and even house call-to-actions.
While this is just a brief list of some types of content your business can use in its content marketing strategy, there are no limits to what you can create.
Find out what type of content Belden Communications, LLC, can create for your business's content marketing strategy today!