Podcasting is one of the latest trends that has been continuously growing over the last few years, and is often overlooked as an effective advertising tool, despite their popularity.
Podcasts are among the most effective platforms a business can use to reinforce its brands. Sixty-nine percent of podcast listeners agree that podcast ads made them aware of new products and services.
Podcasts allow audiences to listen wherever they want since they are so accessible. One reason podcasts help growth is by being convenient. Nowadays, people are too busy to sit down and absorb something time-consuming such as watching a video.
Podcasts boost your brand loyalty. Consumers can connect to the business through podcasts. Answering questions and talking about the product helps people understand it, and they may tune it again.
Podcasts could give an advantage over the competition. The rival companies may not have a podcast. A business could also put special touches on its own to make it different from the competitor’s. If done right, a podcast could engage a niche and targeted audience.
Podcasts are also one of the least time-consuming methods compared to recording a video or drafting an article. A podcast is live, and the hosts do not have to worry about making everything perfect. All they need is a good microphone and a way to upload episodes.
Podcasting is one of the most powerful platforms a business can use to reinforce its message. Marketers can tap into this rapidly growing channel with podcast advertising, capitalizing on ad spend and attracting a new, diverse audience.
Are you interested in starting your own podcast?
Contact Belden Communications today to see how we can help you!
Sources: Why Podcasts Are an Effective Marketing Tool | Hubbard Chicago;7 Benefits of Adding a Podcast to Your Business Marketing Strategy (vmgstudios.com); 5 Reasons Why a Podcast Should Be Part of Your Marketing Mix - ER Marketing