Effectively increase traffic to your website.
One problem a business owner can make when creating a website is not knowing how to increase traffic to their site. When searching for ways to increase website traffic, you should begin by focusing on different strategies that can expand your reach, put yourself in front of a new audience, and generate conversations around your brand.
One of the best ways to reach new audiences is through Search Engine Optimization or SEO.
Implementing high volume - low competition keywords can put your website higher in the Search Engine Result Pages (SERPs). Gaining the trust of search engines, like Google, can give your business and website authority. Other techniques that do not use keywords to improve your website SEO include the Cocktail Technique, which allows you to merge content by consolidating related works and turning them into one brand new piece of content that deserves more traffic.
Promoting your content in relevant online communities like Facebook Groups, Reddit, and other online Forums can help expand your reach.
Engage with your audience by creating posts that encourage your followers to respond and share your content. Your content should be relevant to your business and engage the customer to attract more consumers interested in your brand. While sharing your content in relevant online communities expands your reach exponentially, you can double your audience reaches by using paid social media ads or boosted content. Paid ads can instantly generate hundreds of clicks by getting your ads in front of the right people by sticking with the social media giants – which can get costly. However, advertising on lesser-known platforms whose audience aligns with your products can be more effective overall.
Interacting with other blogs or guest blogging is an effective traffic-driving strategy that uses somebody else’s audience to increase your website traffic by allowing you to write a guest post.
The main issue with using a guest blogging strategy is finding pages that accept guest posts. After finding a website that utilizes guest posts or blogs, it is crucial to ensure their content is relevant to your industry and include links to your product or service within the content you create. By utilizing a guest post strategy, you can also repurpose older content found on your website. Repurposing content does not mean you create a brand-new blog post or image; it could be as simple as updating the pictures or adding new source material.
Email Marketing is a perfect blend of content marketing and social media marketing strategies rolled together to help increase traffic to your website.
The best feature of using email marketing is it lets you reach potential customers directly. Email marketing allows you to send out a weekly email or newsletter, where you can share stories or behind-the-scenes content that shows just how relatable your business is to your audience. You should also ensure any links relevant to your business or website, like social media, blog posts, and links to your sales page, are also implemented. Emails are an appropriate place to include any call-to-action that can persuade clients to make a purchase or find out more about your products and services.
Belden Communications, LLC has a team of professionals waiting to help you increase traffic to your website today!