Make your business stand out with a website.

Thu, Oct 07, 2021 at 9:21AM

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Make your business stand out with a website.

A website is a powerful marketing tool you can use to bring attention to your business. It can help introduce yourself to new customers and assist with keeping existing customers engaged. When creating a website, you want to ensure your visitors receive an optimal user experience by including some elementary features in your website’s design.

 

Your website’s purpose is to reflect your business’ personality and is a pertinent feature to share information, build credibility, and stand out from your competitors.

 

A website is like a digital storefront for your business. Just as you would decorate a brick-and-mortar store to represent your business and your products or services, you should do the same online. Images and text used on your website should mirror your business’ beliefs and values while portraying what you stand for.

Source: 55 Features Every Business Website Should Have (INFOGRAPHIC) - Small Business Trends (smallbiztrends.com)

 

Educate your customers on who you are and what your business is all about.

 

What do you offer? Where can customers purchase your goods and services? You can answer these questions, and others like it, with particular features implemented on your websites like a Home Page, an About Us page, a Frequently Asked Questions (FAQ) page, contact forms, and call-to-actions which can persuade customers to interact with your website. 

Source: Top 5 Features Every Small Business Website Needs (aofund.org)42 Must-Have Features for Your Business Website in 2021 (g2.com)

 

Engage your customers with high-quality, relevant, and consistent content that can be shareable on various social media channels.

 

Content like blogs, infographics, videos, and other content are perfect examples of sharable content visitors can engage with on your website by sharing or commenting on it. By having relatable content on your website, there is a good chance you can reach new visitors.

Source: 42 Must-Have Features for Your Business Website in 2021 (g2.com)

 

Let Belden Communications, LLC ensure your website is making your business stand out from your competitors today!

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